LO2: Crowd Funding & Crowd Sourcing

Globalisation

Globalisation is the process of international integration arising from the interchange and exchange of products, ideas, politics, and, in particular, popular culture. E.g. McDonalds, Starbucks, Bollywood. Globalisation is also seen as a way in which international boundaries that once existed are broken down by the advent of new technologies.

Global Reach

Global reach is a way in which a product has the potential to reach a global audience owing to new methods of distribution and marketing (i.e. the internet and video on demand services).

Global Village 

Global village is the idea that physical boundaries between countries appear smaller due to media technologies and that because of this, the world is actually one big village where everyone can communicate with each other in an instant. The theorist who discussed this originally was Marshall McLuhan (1964).

Crowd Funding

Crowdfunding is a way in which people can secure funds for a project online. This is made possible due to global reach as a pitch or idea for a project has the ability to reach a global audience due to new methods of distribution and marketing, such as the internet.

Crowd Sourcing

Crowd sourcing is a way of securing equipment or personnel for a project. This is made possible due to Marshall McLuhan's global village theory as due to media technologies, people can communicate with each other in an instant as if the world is actually one big village. This makes it easy to organise people in order to produce a product.

Kickstarter

Kickstarter was launched in 2009 as a way for people to secure funding for a media product that they wish to create.

• OUYA
• Science Theatre 3000
• Veronica Mars Movie Project
• Coolest Cooler

GoFundMe

GoFundMe is less about product design and more about being altruistic. It is more community based where as Kickstarter is purely commercial. 

http://ignitiondeck.com/id/10-crowdfunding-secrets/

• Needle
• Field Agent
• Spidgeting Gauge
• Compendium

Assessed task part 3

I believe that social TV has a big impact on the success of Match of the Day live shows as it adds an extra layer of depth to the program's content. For example, when Burnley played Chelsea at the start of the season, a controversial red card was shown to Chelsea defender Garry Cahill. After the match finished, a few hours before the show was due to be broadcast, the Match of the Day Twitter account tweeted out a poll asking its followers if they thought the referee was correct to send the player off. The results of this poll were shown and discussed by the shows pundits as they gave their opinions on the referee's decision. Also, replies to the post containing the poll were screen-grabbed and shown on the show to either support or refute the pundits' opinions.

I can say without a doubt that social TV had an impact on the audience reach. As the BBC is one of, if not the largest broadcasting company in the UK, they can afford to pay social media platforms like Facebook, Twitter, and Instagram a lot of money to promote their posts to as many people as possible. While it may appear that randomly promoting the show on social media is pointless because not everyone who uses social media likes football, it is actually really effective. This is because social media platforms use cookies (stored information about your viewing history) to see what you use the platform for most. Anyone who is shown to use the platform most for football related activities will most likely be shown the promoted Match of the Day post on their timeline.

Assessed task part 2

Assessed task part 2 - Match of the Day

Match of the Day is the BBC's principal football programme. Typically, it is shown on BBC One on Saturday evenings during the English football season, showing highlights of the day's matches in English football's top division, the Premier League.

Match of the Day is promoted most on twitter, this is because there is a large football community on this social media platform. Each of the MOTD pundits has their own personal twitter account which they use to promote the show by starting discussions that will feature on the program and retweeting tweets from the official Match of the Day account. The official MOTD account also "quote retweets" posts from the BBC sport account. They do this to add their own input on the story that BBC Sport is reporting on; and also to give their account greater audience exposure as "quote tweets" can be seen in the replies of the initial tweet if a user doesn't already follow the MOTD account and is this account is verified on twitter their response is likely to be at the top of the thread. Tweets from the official Match of the Day account are frequently retweeted by other sports-based media outlets owned by the BBC in order to promote the show, this is called cross promotion. 

Match of the Day is also promoted heavily on Facebook. The BBC pay facebook to promote posts from the official MOTD account so that a large number of people see the posts even if they don't "like" the Match of the Day page on Facebook. The same principle is applied on the MOTD Instagram account. The BBC pay instagram a certain amount of money per post to make it appear on peoples timelines even if they don't actually follow the Match of the Day Instagram account.

Mindmap

Vine Videos

The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.

Chris Anderson - 2006

Vine Videos

Companies have used the six second length limit for the adverts to their advantage so they can get their point across straight away. This works particularly well for M&C Saatchi Sydney’s “Quit” campaign. The six-second Vine simply reads, “Before this video restarts, another smoker will die.” Creative director Ant Melder said Vine was the best medium to spread the message because “Every six seconds, a smoker dies of smoking-related diseases.”

The Long Tail

"as more products become available (thanks to the internet), more people check out what’s going on down the shallow end of the curve – the tail. The tail lengthens and expands."

"The Long Tail is… an economic principle that reveals a strategy that can be used by creative businesses: sell less of more. "

"To the independent artist, then, it’s helpful that the Long Tail phenomenon exists because it means that if there’s a chance to sell a few copies of your work, there are no longer any barriers in your way to stop you selling those few copies."

- http://newmusicstrategies.com/2008/08/14/is-the-long-tail-good-for-musicians/

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Glossary

Web 2.0 - When websites became interactive (mid-2000's)

Wikinomics - Mass technological collaboration (e.g. Soundcloud)

Prosumer - A combination of producer and consumer, e.g. when people create and then listen to their own music

UGC - User Generated Content

Convergence Culture - The combination of new media and old media within a single piece of media work. (e.g. Henry Jenkins)

Participation Culture - Participatory culture is an opposite concept to consumer culture — in other words, a culture in which private individuals (the public) do not act as consumers only, but also as contributors or producers (prosumers).

Where audience members contribute their thoughts to others/producers when watching a TV program

Water Cooler Programming

Watching TV is being increasingly integrated with social networking via screens such as smart TV, smartphones, tablets and laptops

 - Alka Marwaha

Zeebox

Meevo

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