Wednesday, 25 October 2017
Friday, 20 October 2017
LO2: Social Media, Globalisation & Moral Panic
Moral panic is when the media report on a story that could cause people to become concerned. Panic in the press about something that may have a negative impact on a section of society. The term for the subject that is demonised is "folk devil".
There is currently a moral panic about children's access to technology. This is due to the prevalence of bullying, "revenge porn" and the sending of inappropriate pictures. This moral panic is down to websites such as "pro-ana" that glamourise anorexia and self-harm.
What media texts and technologies have caused a moral panic?
There is currently a moral panic about children's access to technology. This is due to the prevalence of bullying, "revenge porn" and the sending of inappropriate pictures. This moral panic is down to websites such as "pro-ana" that glamourise anorexia and self-harm.
What media texts and technologies have caused a moral panic?
- Snapchat
- Grand Theft Auto
http://www.spiked-online.com/newsite/article/the_hysteria_over_trolls_is_a_classic_moral_panic/13890
- The article suggests that trolling on social media is not a real issue, it is just a moral panic.
- The political class have become obsessed with a small number of trolls who insult women, they are making a big deal out of it.
I am on the fence about whether or not the moral panic over social media is a real issue as bullying among young teens has become more prominent because of the use of social media (e.g. Facebook, Snapchat). However, I feel that the moral panic over online trolling, in particular, has been extremely exaggerated. From my personal experience, the majority of hurtful comments I have read online have been part of a two-way argument.
- 97.5% of teens with social media accounts use Facebook, 1/4 of those have received unwanted comments on more than one occasion.
- Half of UK girls are bullied on social media
- It only takes 18 minutes for a predator to arrange to meet a victim
- Snapchat bullying game that gets a number of school children to "target" a particular student to see who can come up with the best insult when bullying them.
Starter Definitions
Crowdsourcing is a project where something is created using skills from people or equipment sourced through the internet.
Crowdfunding is a project where something is funded through a number of people who are usually offered an early release special or something extra than they would if they purchased the project once it had been fully produced.
Crowdfunding is a project where something is funded through a number of people who are usually offered an early release special or something extra than they would if they purchased the project once it had been fully produced.
Thursday, 19 October 2017
LO2: Crowdfunding & Crowdsourced Projects
Crowdfunded Product - Ouya
The Ouya is an Android-based games console developed by Ouya Inc. Development was funded via Kickstarter, raising $8.5 million and becoming the website's fifth-highest earning project in its history at the time, and is currently eighth.
In terms of reaching its funding goal, Ouya was successful. Its target was $950,000, its total amount of funding was over $8.5 million. However, in terms of the console its self, it was not a success. Early reviews for the system were far from stellar, and game developers reported that for all their effort, it was pretty much impossible to make any money. Within two years of the console being released, it had become almost unheard of as it had no real target market.
The Ouya was advertised heavily on social media. The official Ouya twitter account was extremely active and paid Twitter to promote tweets advertising the console. Ouya was also heavily advertised on YouTube. The company behind the games console paid a number of popular YouTube channels to produce videos featuring the Ouya console; whether that be reviewing it or simply playing games on it and talking about it in a positive way.
Crowdsourced Product - Fiat Mio
In 2009, Fiat Brazil asked people to help design their next car. More than 11,000 ideas were submitted over Twitter and Facebook from 120 countries. By 2010, the Mio concept car was born. It has since won numerous car show awards and gained Fiat national recognition in car design.
Fiat launched a website inviting people to help create a car for the future, and design the world's first crowdsourced car. Websites like AgenciaClick were used to help design and advertise ideas for the car and funding was provided by Fiat Chrysler Automobiles, the conglomerate behind the Fiat car company.
The project was successful. More than 17,000 participants from around the world submitted more than 11,000 ideas. The ideas were studied and interpreted by Fiat and resulted in a briefing to build the Fiat Mio Concept Car, the world’s first crowdsourced car, based on the ideas and needs of the users. Between January and February of 2010, Fiat began the construction of the Fiat Mio; it was unveiled at the Sao Paolo Auto Show in October 2010.
The Ouya is an Android-based games console developed by Ouya Inc. Development was funded via Kickstarter, raising $8.5 million and becoming the website's fifth-highest earning project in its history at the time, and is currently eighth.
In terms of reaching its funding goal, Ouya was successful. Its target was $950,000, its total amount of funding was over $8.5 million. However, in terms of the console its self, it was not a success. Early reviews for the system were far from stellar, and game developers reported that for all their effort, it was pretty much impossible to make any money. Within two years of the console being released, it had become almost unheard of as it had no real target market.
The Ouya was advertised heavily on social media. The official Ouya twitter account was extremely active and paid Twitter to promote tweets advertising the console. Ouya was also heavily advertised on YouTube. The company behind the games console paid a number of popular YouTube channels to produce videos featuring the Ouya console; whether that be reviewing it or simply playing games on it and talking about it in a positive way.
Crowdsourced Product - Fiat Mio
In 2009, Fiat Brazil asked people to help design their next car. More than 11,000 ideas were submitted over Twitter and Facebook from 120 countries. By 2010, the Mio concept car was born. It has since won numerous car show awards and gained Fiat national recognition in car design.
Fiat launched a website inviting people to help create a car for the future, and design the world's first crowdsourced car. Websites like AgenciaClick were used to help design and advertise ideas for the car and funding was provided by Fiat Chrysler Automobiles, the conglomerate behind the Fiat car company.
The project was successful. More than 17,000 participants from around the world submitted more than 11,000 ideas. The ideas were studied and interpreted by Fiat and resulted in a briefing to build the Fiat Mio Concept Car, the world’s first crowdsourced car, based on the ideas and needs of the users. Between January and February of 2010, Fiat began the construction of the Fiat Mio; it was unveiled at the Sao Paolo Auto Show in October 2010.
Friday, 13 October 2017
LO2: Crowd Funding & Crowd Sourcing
Globalisation
Globalisation is the process of international integration arising from the interchange and exchange of products, ideas, politics, and, in particular, popular culture. E.g. McDonalds, Starbucks, Bollywood. Globalisation is also seen as a way in which international boundaries that once existed are broken down by the advent of new technologies.
Global Reach
Global reach is a way in which a product has the potential to reach a global audience owing to new methods of distribution and marketing (i.e. the internet and video on demand services).
Global Village
Global village is the idea that physical boundaries between countries appear smaller due to media technologies and that because of this, the world is actually one big village where everyone can communicate with each other in an instant. The theorist who discussed this originally was Marshall McLuhan (1964).
Crowd Funding
Crowdfunding is a way in which people can secure funds for a project online. This is made possible due to global reach as a pitch or idea for a project has the ability to reach a global audience due to new methods of distribution and marketing, such as the internet.
Crowd Sourcing
Crowd sourcing is a way of securing equipment or personnel for a project. This is made possible due to Marshall McLuhan's global village theory as due to media technologies, people can communicate with each other in an instant as if the world is actually one big village. This makes it easy to organise people in order to produce a product.
Kickstarter
Kickstarter was launched in 2009 as a way for people to secure funding for a media product that they wish to create.
http://ignitiondeck.com/id/10-crowdfunding-secrets/
Globalisation is the process of international integration arising from the interchange and exchange of products, ideas, politics, and, in particular, popular culture. E.g. McDonalds, Starbucks, Bollywood. Globalisation is also seen as a way in which international boundaries that once existed are broken down by the advent of new technologies.
Global Reach
Global reach is a way in which a product has the potential to reach a global audience owing to new methods of distribution and marketing (i.e. the internet and video on demand services).
Global Village
Global village is the idea that physical boundaries between countries appear smaller due to media technologies and that because of this, the world is actually one big village where everyone can communicate with each other in an instant. The theorist who discussed this originally was Marshall McLuhan (1964).
Crowd Funding
Crowdfunding is a way in which people can secure funds for a project online. This is made possible due to global reach as a pitch or idea for a project has the ability to reach a global audience due to new methods of distribution and marketing, such as the internet.
Crowd Sourcing
Crowd sourcing is a way of securing equipment or personnel for a project. This is made possible due to Marshall McLuhan's global village theory as due to media technologies, people can communicate with each other in an instant as if the world is actually one big village. This makes it easy to organise people in order to produce a product.
Kickstarter
Kickstarter was launched in 2009 as a way for people to secure funding for a media product that they wish to create.
- OUYA
- Science Theatre 3000
- Veronica Mars Movie Project
- Coolest Cooler
GoFundMe
GoFundMe is less about product design and more about being altruistic. It is more community based where as Kickstarter is purely commercial.
http://ignitiondeck.com/id/10-crowdfunding-secrets/
- Needle
- Field Agent
- Spidgeting Gauge
- Compendium
Assessed task part 3
I believe that social TV has a big impact on the success of Match of the Day live shows as it adds an extra layer of depth to the program's content. For example, when Burnley played Chelsea at the start of the season, a controversial red card was shown to Chelsea defender Garry Cahill. After the match finished, a few hours before the show was due to be broadcast, the Match of the Day Twitter account tweeted out a poll asking its followers if they thought the referee was correct to send the player off. The results of this poll were shown and discussed by the shows pundits as they gave their opinions on the referee's decision. Also, replies to the post containing the poll were screen-grabbed and shown on the show to either support or refute the pundits' opinions.
I can say without a doubt that social TV had an impact on the audience reach. As the BBC is one of, if not the largest broadcasting company in the UK, they can afford to pay social media platforms like Facebook, Twitter, and Instagram a lot of money to promote their posts to as many people as possible. While it may appear that randomly promoting the show on social media is pointless because not everyone who uses social media likes football, it is actually really effective. This is because social media platforms use cookies (stored information about your viewing history) to see what you use the platform for most. Anyone who is shown to use the platform most for football related activities will most likely be shown the promoted Match of the Day post on their timeline.
I can say without a doubt that social TV had an impact on the audience reach. As the BBC is one of, if not the largest broadcasting company in the UK, they can afford to pay social media platforms like Facebook, Twitter, and Instagram a lot of money to promote their posts to as many people as possible. While it may appear that randomly promoting the show on social media is pointless because not everyone who uses social media likes football, it is actually really effective. This is because social media platforms use cookies (stored information about your viewing history) to see what you use the platform for most. Anyone who is shown to use the platform most for football related activities will most likely be shown the promoted Match of the Day post on their timeline.
Assessed task part 2
Assessed task part 2 - Match of the Day
Match of the Day is the BBC's principal football programme. Typically, it is shown on BBC One on Saturday evenings during the English football season, showing highlights of the day's matches in English football's top division, the Premier League.
Match of the Day is promoted most on twitter, this is because there is a large football community on this social media platform. Each of the MOTD pundits has their own personal twitter account which they use to promote the show by starting discussions that will feature on the program and retweeting tweets from the official Match of the Day account. The official MOTD account also "quote retweets" posts from the BBC sport account. They do this to add their own input on the story that BBC Sport is reporting on; and also to give their account greater audience exposure as "quote tweets" can be seen in the replies of the initial tweet if a user doesn't already follow the MOTD account and is this account is verified on twitter their response is likely to be at the top of the thread. Tweets from the official Match of the Day account are frequently retweeted by other sports-based media outlets owned by the BBC in order to promote the show, this is called cross promotion.
Match of the Day is also promoted heavily on Facebook. The BBC pay facebook to promote posts from the official MOTD account so that a large number of people see the posts even if they don't "like" the Match of the Day page on Facebook. The same principle is applied on the MOTD Instagram account. The BBC pay instagram a certain amount of money per post to make it appear on peoples timelines even if they don't actually follow the Match of the Day Instagram account.
Friday, 6 October 2017
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