The Long Tail

"as more products become available (thanks to the internet), more people check out what’s going on down the shallow end of the curve – the tail. The tail lengthens and expands."

"The Long Tail is… an economic principle that reveals a strategy that can be used by creative businesses: sell less of more. "

"To the independent artist, then, it’s helpful that the Long Tail phenomenon exists because it means that if there’s a chance to sell a few copies of your work, there are no longer any barriers in your way to stop you selling those few copies."

- http://newmusicstrategies.com/2008/08/14/is-the-long-tail-good-for-musicians/

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