Friday, 22 September 2017
Glossary
Web 2.0 - When websites became interactive (mid-2000's)
Wikinomics - Mass technological collaboration (e.g. Soundcloud)
Prosumer - A combination of producer and consumer, e.g. when people create and then listen to their own music
UGC - User Generated Content
Convergence Culture - The combination of new media and old media within a single piece of media work. (e.g. Henry Jenkins)
Participation Culture - Participatory culture is an opposite concept to consumer culture — in other words, a culture in which private individuals (the public) do not act as consumers only, but also as contributors or producers (prosumers).
Where audience members contribute their thoughts to others/producers when watching a TV program
Water Cooler Programming
Watching TV is being increasingly integrated with social networking via screens such as smart TV, smartphones, tablets and laptops
- Alka Marwaha
Zeebox
Meevo
Get Glue
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Facebook Huge reach (including the broadest range of audiences) Mobile users spend a lot of time on the app Some of the best targeting...
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