Facebook

• Huge reach (including the broadest range of audiences)
• Mobile users spend a lot of time on the app
• Some of the best targeting options available right now
• You can promote articles, videos, images and basically every type of content
• Facebook advertising and AdWords work really well together

• Almost zero organic reach
• The most competitive network
• Audience participates in distribution 
• Division in age 

Twitter

• Ideal for news, announcements, product launches, trending topics and punchy content
• A good place to promote/test content with strong headlines
• You get a quick reaction from your audience
• Engagement revolves around conversation
• A good source of traffic
• A great B2B branding tool

• Content lifespan is short (although you can republish)
• Twitter traffic often comes with low purchase intent
• Twitter advertising can be pricey
• Requires a lot of content

Instagram

• Rapidly growing user base
• Incredible engagement stats (10x more than Facebook)
• Connects you with millennials and Gen Z
• A great visual branding tool

• More about branding than selling
• Limited audience
• Needs strategic visual content

Exam Work

• Advantages of social media for amateur producers 
• Globalisation Theory
• 
  

LO3: Understand how global industries use social media

Social media is a useful tool for global industries when managing a project/campaign because:

• It allows them to reach a wide, diverse target audience
• It's free to advertise on social media
• It can create a "hype" for their product. If they come up with a hashtag that gets trending then the number of people who see their posts could multiply drastically
• It can reach a targeted audience

*Online project tools count as social media

Huddle

 Huddle is the world’s leading cloud-based collaboration platform, used by 90,000 businesses and government organizations in more than 180 countries.

Features:

• Online file storage – Huddle encrypts all data exchanged with the server to industry standard levels as well as authenticating the server itself to the user.
• Discussions – quickly start discussions with team members and keep all conversations and comments in one central place.
• Tasks & files – immediately track deadlines and milestones for your projects. Attach files to specific tasks.
• Permissions – set granular permissions against each workspace or folder, controlling who can view specific items.

Huddle would be useful to global industries as it allows them to encrypt the data they store. This means that people looking to leak data from the company will find it extremely difficult. Huddle may also increase the efficiency of the company as it allows users to keep track of deadlines and milestones for all your projects at once. It also allows them to attach files to specific tasks. 

Onehub

Onehub makes large file sharing easy. Secure, fast and easy to use file sharing for any size business. Manage projects, share files and collaborate with others. With Workspaces and Transfers products, Onehub has solutions to help growing businesses work more efficiently by improving communication and information sharing.

Features:

• Online Workspaces – organize your files by team, project, client or file type — it’s up to you.
• Content management – workspaces is a simple and secure way to manage your documents, media and content online.
• Secure sharing – share your Workspaces, folders or files with unlimited users on every plan, no per user fees.
• Real-time chat – the ideal way to collaborate with your team in real-time. See who is online in your workspace.

Onehub would be useful to global industries as it makes it easy to organise and assign files to different users on their system.

Vine Video

LO2: Social Media, Globalisation & Moral Panic

Moral panic is when the media report on a story that could cause people to become concerned. Panic in the press about something that may have a negative impact on a section of society. The term for the subject that is demonised is "folk devil".

There is currently a moral panic about children's access to technology. This is due to the prevalence of bullying, "revenge porn" and the sending of inappropriate pictures. This moral panic is down to websites such as "pro-ana" that glamourise anorexia and self-harm.

What media texts and technologies have caused a moral panic?

• Snapchat
• Grand Theft Auto
• Facebook
• Twitter

http://www.spiked-online.com/newsite/article/the_hysteria_over_trolls_is_a_classic_moral_panic/13890

• The article suggests that trolling on social media is not a real issue, it is just a moral panic. 
• The political class have become obsessed with a small number of trolls who insult women, they are making a big deal out of it.

I am on the fence about whether or not the moral panic over social media is a real issue as bullying among young teens has become more prominent because of the use of social media (e.g. Facebook, Snapchat). However, I feel that the moral panic over online trolling, in particular, has been extremely exaggerated. From my personal experience,  the majority of hurtful comments I have read online have been part of a two-way argument.

• 97.5% of teens with social media accounts use Facebook, 1/4 of those have received unwanted comments on more than one occasion.
• Half of UK girls are bullied on social media
• It only takes 18 minutes for a predator to arrange to meet a victim
• Snapchat bullying game that gets a number of school children to "target" a particular student to see who can come up with the best insult when bullying them.

Starter Definitions

Crowdsourcing is a project where something is created using skills from people or equipment sourced through the internet.

Crowdfunding is a project where something is funded through a number of people who are usually offered an early release special or something extra than they would if they purchased the project once it had been fully produced.

LO2: Crowdfunding & Crowdsourced Projects

Crowdfunded Product - Ouya

The Ouya is an Android-based games console developed by Ouya Inc. Development was funded via Kickstarter, raising $8.5 million and becoming the website's fifth-highest earning project in its history at the time, and is currently eighth.

In terms of reaching its funding goal, Ouya was successful. Its target was $950,000, its total amount of funding was over $8.5 million. However, in terms of the console its self, it was not a success. Early reviews for the system were far from stellar, and game developers reported that for all their effort, it was pretty much impossible to make any money. Within two years of the console being released, it had become almost unheard of as it had no real target market.

The Ouya was advertised heavily on social media. The official Ouya twitter account was extremely active and paid Twitter to promote tweets advertising the console. Ouya was also heavily advertised on YouTube. The company behind the games console paid a number of popular YouTube channels to produce videos featuring the Ouya console; whether that be reviewing it or simply playing games on it and talking about it in a positive way. 

Crowdsourced Product - Fiat Mio

In 2009, Fiat Brazil asked people to help design their next car. More than 11,000 ideas were submitted over Twitter and Facebook from 120 countries. By 2010, the Mio concept car was born. It has since won numerous car show awards and gained Fiat national recognition in car design. 

Fiat launched a website inviting people to help create a car for the future, and design the world's first crowdsourced car. Websites like AgenciaClick were used to help design and advertise ideas for the car and funding was provided by Fiat Chrysler Automobiles, the conglomerate behind the Fiat car company.

The project was successful. More than 17,000 participants from around the world submitted more than 11,000 ideas. The ideas were studied and interpreted by Fiat and resulted in a briefing to build the Fiat Mio Concept Car, the world’s first crowdsourced car, based on the ideas and needs of the users. Between January and February of 2010, Fiat began the construction of the Fiat Mio; it was unveiled at the Sao Paolo Auto Show in October 2010.