Vine Videos

The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.

Chris Anderson - 2006

Vine Videos

Companies have used the six second length limit for the adverts to their advantage so they can get their point across straight away. This works particularly well for M&C Saatchi Sydney’s “Quit” campaign. The six-second Vine simply reads, “Before this video restarts, another smoker will die.” Creative director Ant Melder said Vine was the best medium to spread the message because “Every six seconds, a smoker dies of smoking-related diseases.”