Globalisation is the process of international integration arising from the interchange and exchange of products, ideas, politics, and, in particular, popular culture. E.g. McDonalds, Starbucks, Bollywood. Globalisation is also seen as a way in which international boundaries that once existed are broken down by the advent of new technologies.
Global Reach
Global reach is a way in which a product has the potential to reach a global audience owing to new methods of distribution and marketing (i.e. the internet and video on demand services).
Global Village
Global village is the idea that physical boundaries between countries appear smaller due to media technologies and that because of this, the world is actually one big village where everyone can communicate with each other in an instant. The theorist who discussed this originally was Marshall McLuhan (1964).
Crowd Funding
Crowdfunding is a way in which people can secure funds for a project online. This is made possible due to global reach as a pitch or idea for a project has the ability to reach a global audience due to new methods of distribution and marketing, such as the internet.
Crowd Sourcing
Crowd sourcing is a way of securing equipment or personnel for a project. This is made possible due to Marshall McLuhan's global village theory as due to media technologies, people can communicate with each other in an instant as if the world is actually one big village. This makes it easy to organise people in order to produce a product.
Kickstarter
Kickstarter was launched in 2009 as a way for people to secure funding for a media product that they wish to create.
- OUYA
- Science Theatre 3000
- Veronica Mars Movie Project
- Coolest Cooler
GoFundMe
GoFundMe is less about product design and more about being altruistic. It is more community based where as Kickstarter is purely commercial.
http://ignitiondeck.com/id/10-crowdfunding-secrets/
- Needle
- Field Agent
- Spidgeting Gauge
- Compendium
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