Assessed task part 2

Assessed task part 2 - Match of the Day

Match of the Day is the BBC's principal football programme. Typically, it is shown on BBC One on Saturday evenings during the English football season, showing highlights of the day's matches in English football's top division, the Premier League.

Match of the Day is promoted most on twitter, this is because there is a large football community on this social media platform. Each of the MOTD pundits has their own personal twitter account which they use to promote the show by starting discussions that will feature on the program and retweeting tweets from the official Match of the Day account. The official MOTD account also "quote retweets" posts from the BBC sport account. They do this to add their own input on the story that BBC Sport is reporting on; and also to give their account greater audience exposure as "quote tweets" can be seen in the replies of the initial tweet if a user doesn't already follow the MOTD account and is this account is verified on twitter their response is likely to be at the top of the thread. Tweets from the official Match of the Day account are frequently retweeted by other sports-based media outlets owned by the BBC in order to promote the show, this is called cross promotion. 

Match of the Day is also promoted heavily on Facebook. The BBC pay facebook to promote posts from the official MOTD account so that a large number of people see the posts even if they don't "like" the Match of the Day page on Facebook. The same principle is applied on the MOTD Instagram account. The BBC pay instagram a certain amount of money per post to make it appear on peoples timelines even if they don't actually follow the Match of the Day Instagram account.