Assessed task part 3

I believe that social TV has a big impact on the success of Match of the Day live shows as it adds an extra layer of depth to the program's content. For example, when Burnley played Chelsea at the start of the season, a controversial red card was shown to Chelsea defender Garry Cahill. After the match finished, a few hours before the show was due to be broadcast, the Match of the Day Twitter account tweeted out a poll asking its followers if they thought the referee was correct to send the player off. The results of this poll were shown and discussed by the shows pundits as they gave their opinions on the referee's decision. Also, replies to the post containing the poll were screen-grabbed and shown on the show to either support or refute the pundits' opinions.

I can say without a doubt that social TV had an impact on the audience reach. As the BBC is one of, if not the largest broadcasting company in the UK, they can afford to pay social media platforms like Facebook, Twitter, and Instagram a lot of money to promote their posts to as many people as possible. While it may appear that randomly promoting the show on social media is pointless because not everyone who uses social media likes football, it is actually really effective. This is because social media platforms use cookies (stored information about your viewing history) to see what you use the platform for most. Anyone who is shown to use the platform most for football related activities will most likely be shown the promoted Match of the Day post on their timeline.