Facebook

• Huge reach (including the broadest range of audiences)
• Mobile users spend a lot of time on the app
• Some of the best targeting options available right now
• You can promote articles, videos, images and basically every type of content
• Facebook advertising and AdWords work really well together

• Almost zero organic reach
• The most competitive network
• Audience participates in distribution 
• Division in age 

Twitter

• Ideal for news, announcements, product launches, trending topics and punchy content
• A good place to promote/test content with strong headlines
• You get a quick reaction from your audience
• Engagement revolves around conversation
• A good source of traffic
• A great B2B branding tool

• Content lifespan is short (although you can republish)
• Twitter traffic often comes with low purchase intent
• Twitter advertising can be pricey
• Requires a lot of content

Instagram

• Rapidly growing user base
• Incredible engagement stats (10x more than Facebook)
• Connects you with millennials and Gen Z
• A great visual branding tool

• More about branding than selling
• Limited audience
• Needs strategic visual content

Exam Work

• Advantages of social media for amateur producers 
• Globalisation Theory
• 
  

LO3: Understand how global industries use social media

Social media is a useful tool for global industries when managing a project/campaign because:

• It allows them to reach a wide, diverse target audience
• It's free to advertise on social media
• It can create a "hype" for their product. If they come up with a hashtag that gets trending then the number of people who see their posts could multiply drastically
• It can reach a targeted audience

*Online project tools count as social media

Huddle

 Huddle is the world’s leading cloud-based collaboration platform, used by 90,000 businesses and government organizations in more than 180 countries.

Features:

• Online file storage – Huddle encrypts all data exchanged with the server to industry standard levels as well as authenticating the server itself to the user.
• Discussions – quickly start discussions with team members and keep all conversations and comments in one central place.
• Tasks & files – immediately track deadlines and milestones for your projects. Attach files to specific tasks.
• Permissions – set granular permissions against each workspace or folder, controlling who can view specific items.

Huddle would be useful to global industries as it allows them to encrypt the data they store. This means that people looking to leak data from the company will find it extremely difficult. Huddle may also increase the efficiency of the company as it allows users to keep track of deadlines and milestones for all your projects at once. It also allows them to attach files to specific tasks. 

Onehub

Onehub makes large file sharing easy. Secure, fast and easy to use file sharing for any size business. Manage projects, share files and collaborate with others. With Workspaces and Transfers products, Onehub has solutions to help growing businesses work more efficiently by improving communication and information sharing.

Features:

• Online Workspaces – organize your files by team, project, client or file type — it’s up to you.
• Content management – workspaces is a simple and secure way to manage your documents, media and content online.
• Secure sharing – share your Workspaces, folders or files with unlimited users on every plan, no per user fees.
• Real-time chat – the ideal way to collaborate with your team in real-time. See who is online in your workspace.

Onehub would be useful to global industries as it makes it easy to organise and assign files to different users on their system.

Vine Video

LO2: Social Media, Globalisation & Moral Panic

Moral panic is when the media report on a story that could cause people to become concerned. Panic in the press about something that may have a negative impact on a section of society. The term for the subject that is demonised is "folk devil".

There is currently a moral panic about children's access to technology. This is due to the prevalence of bullying, "revenge porn" and the sending of inappropriate pictures. This moral panic is down to websites such as "pro-ana" that glamourise anorexia and self-harm.

What media texts and technologies have caused a moral panic?

• Snapchat
• Grand Theft Auto
• Facebook
• Twitter

http://www.spiked-online.com/newsite/article/the_hysteria_over_trolls_is_a_classic_moral_panic/13890

• The article suggests that trolling on social media is not a real issue, it is just a moral panic. 
• The political class have become obsessed with a small number of trolls who insult women, they are making a big deal out of it.

I am on the fence about whether or not the moral panic over social media is a real issue as bullying among young teens has become more prominent because of the use of social media (e.g. Facebook, Snapchat). However, I feel that the moral panic over online trolling, in particular, has been extremely exaggerated. From my personal experience,  the majority of hurtful comments I have read online have been part of a two-way argument.

• 97.5% of teens with social media accounts use Facebook, 1/4 of those have received unwanted comments on more than one occasion.
• Half of UK girls are bullied on social media
• It only takes 18 minutes for a predator to arrange to meet a victim
• Snapchat bullying game that gets a number of school children to "target" a particular student to see who can come up with the best insult when bullying them.

Starter Definitions

Crowdsourcing is a project where something is created using skills from people or equipment sourced through the internet.

Crowdfunding is a project where something is funded through a number of people who are usually offered an early release special or something extra than they would if they purchased the project once it had been fully produced.

LO2: Crowdfunding & Crowdsourced Projects

Crowdfunded Product - Ouya

The Ouya is an Android-based games console developed by Ouya Inc. Development was funded via Kickstarter, raising $8.5 million and becoming the website's fifth-highest earning project in its history at the time, and is currently eighth.

In terms of reaching its funding goal, Ouya was successful. Its target was $950,000, its total amount of funding was over $8.5 million. However, in terms of the console its self, it was not a success. Early reviews for the system were far from stellar, and game developers reported that for all their effort, it was pretty much impossible to make any money. Within two years of the console being released, it had become almost unheard of as it had no real target market.

The Ouya was advertised heavily on social media. The official Ouya twitter account was extremely active and paid Twitter to promote tweets advertising the console. Ouya was also heavily advertised on YouTube. The company behind the games console paid a number of popular YouTube channels to produce videos featuring the Ouya console; whether that be reviewing it or simply playing games on it and talking about it in a positive way. 

Crowdsourced Product - Fiat Mio

In 2009, Fiat Brazil asked people to help design their next car. More than 11,000 ideas were submitted over Twitter and Facebook from 120 countries. By 2010, the Mio concept car was born. It has since won numerous car show awards and gained Fiat national recognition in car design. 

Fiat launched a website inviting people to help create a car for the future, and design the world's first crowdsourced car. Websites like AgenciaClick were used to help design and advertise ideas for the car and funding was provided by Fiat Chrysler Automobiles, the conglomerate behind the Fiat car company.

The project was successful. More than 17,000 participants from around the world submitted more than 11,000 ideas. The ideas were studied and interpreted by Fiat and resulted in a briefing to build the Fiat Mio Concept Car, the world’s first crowdsourced car, based on the ideas and needs of the users. Between January and February of 2010, Fiat began the construction of the Fiat Mio; it was unveiled at the Sao Paolo Auto Show in October 2010.

LO2: Crowd Funding & Crowd Sourcing

Globalisation

Globalisation is the process of international integration arising from the interchange and exchange of products, ideas, politics, and, in particular, popular culture. E.g. McDonalds, Starbucks, Bollywood. Globalisation is also seen as a way in which international boundaries that once existed are broken down by the advent of new technologies.

Global Reach

Global reach is a way in which a product has the potential to reach a global audience owing to new methods of distribution and marketing (i.e. the internet and video on demand services).

Global Village 

Global village is the idea that physical boundaries between countries appear smaller due to media technologies and that because of this, the world is actually one big village where everyone can communicate with each other in an instant. The theorist who discussed this originally was Marshall McLuhan (1964).

Crowd Funding

Crowdfunding is a way in which people can secure funds for a project online. This is made possible due to global reach as a pitch or idea for a project has the ability to reach a global audience due to new methods of distribution and marketing, such as the internet.

Crowd Sourcing

Crowd sourcing is a way of securing equipment or personnel for a project. This is made possible due to Marshall McLuhan's global village theory as due to media technologies, people can communicate with each other in an instant as if the world is actually one big village. This makes it easy to organise people in order to produce a product.

Kickstarter

Kickstarter was launched in 2009 as a way for people to secure funding for a media product that they wish to create.

• OUYA
• Science Theatre 3000
• Veronica Mars Movie Project
• Coolest Cooler

GoFundMe

GoFundMe is less about product design and more about being altruistic. It is more community based where as Kickstarter is purely commercial. 

http://ignitiondeck.com/id/10-crowdfunding-secrets/

• Needle
• Field Agent
• Spidgeting Gauge
• Compendium

Assessed task part 3

I believe that social TV has a big impact on the success of Match of the Day live shows as it adds an extra layer of depth to the program's content. For example, when Burnley played Chelsea at the start of the season, a controversial red card was shown to Chelsea defender Garry Cahill. After the match finished, a few hours before the show was due to be broadcast, the Match of the Day Twitter account tweeted out a poll asking its followers if they thought the referee was correct to send the player off. The results of this poll were shown and discussed by the shows pundits as they gave their opinions on the referee's decision. Also, replies to the post containing the poll were screen-grabbed and shown on the show to either support or refute the pundits' opinions.

I can say without a doubt that social TV had an impact on the audience reach. As the BBC is one of, if not the largest broadcasting company in the UK, they can afford to pay social media platforms like Facebook, Twitter, and Instagram a lot of money to promote their posts to as many people as possible. While it may appear that randomly promoting the show on social media is pointless because not everyone who uses social media likes football, it is actually really effective. This is because social media platforms use cookies (stored information about your viewing history) to see what you use the platform for most. Anyone who is shown to use the platform most for football related activities will most likely be shown the promoted Match of the Day post on their timeline.

Assessed task part 2

Assessed task part 2 - Match of the Day

Match of the Day is the BBC's principal football programme. Typically, it is shown on BBC One on Saturday evenings during the English football season, showing highlights of the day's matches in English football's top division, the Premier League.

Match of the Day is promoted most on twitter, this is because there is a large football community on this social media platform. Each of the MOTD pundits has their own personal twitter account which they use to promote the show by starting discussions that will feature on the program and retweeting tweets from the official Match of the Day account. The official MOTD account also "quote retweets" posts from the BBC sport account. They do this to add their own input on the story that BBC Sport is reporting on; and also to give their account greater audience exposure as "quote tweets" can be seen in the replies of the initial tweet if a user doesn't already follow the MOTD account and is this account is verified on twitter their response is likely to be at the top of the thread. Tweets from the official Match of the Day account are frequently retweeted by other sports-based media outlets owned by the BBC in order to promote the show, this is called cross promotion. 

Match of the Day is also promoted heavily on Facebook. The BBC pay facebook to promote posts from the official MOTD account so that a large number of people see the posts even if they don't "like" the Match of the Day page on Facebook. The same principle is applied on the MOTD Instagram account. The BBC pay instagram a certain amount of money per post to make it appear on peoples timelines even if they don't actually follow the Match of the Day Instagram account.

Mindmap

Vine Videos

The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.

Chris Anderson - 2006

Vine Videos

Companies have used the six second length limit for the adverts to their advantage so they can get their point across straight away. This works particularly well for M&C Saatchi Sydney’s “Quit” campaign. The six-second Vine simply reads, “Before this video restarts, another smoker will die.” Creative director Ant Melder said Vine was the best medium to spread the message because “Every six seconds, a smoker dies of smoking-related diseases.”

The Long Tail

"as more products become available (thanks to the internet), more people check out what’s going on down the shallow end of the curve – the tail. The tail lengthens and expands."

"The Long Tail is… an economic principle that reveals a strategy that can be used by creative businesses: sell less of more. "

"To the independent artist, then, it’s helpful that the Long Tail phenomenon exists because it means that if there’s a chance to sell a few copies of your work, there are no longer any barriers in your way to stop you selling those few copies."

- http://newmusicstrategies.com/2008/08/14/is-the-long-tail-good-for-musicians/

"

Glossary

Web 2.0 - When websites became interactive (mid-2000's)

Wikinomics - Mass technological collaboration (e.g. Soundcloud)

Prosumer - A combination of producer and consumer, e.g. when people create and then listen to their own music

UGC - User Generated Content

Convergence Culture - The combination of new media and old media within a single piece of media work. (e.g. Henry Jenkins)

Participation Culture - Participatory culture is an opposite concept to consumer culture — in other words, a culture in which private individuals (the public) do not act as consumers only, but also as contributors or producers (prosumers).

Where audience members contribute their thoughts to others/producers when watching a TV program

Water Cooler Programming

Watching TV is being increasingly integrated with social networking via screens such as smart TV, smartphones, tablets and laptops

 - Alka Marwaha

Zeebox

Meevo

Get Glue

Starter Task

Personal vs Professional Use of Social Media

• Personal use is usually to communicate with one or a small number of people whereas professional use is likely to address a wider audience
• Professional use of social media is likely of involve some form of advertising whereas personal use
• Personal use is likely to involve political views
•